Data. Meets. People.

The best teams continually improve by collecting the best data. We make that easy!


Unlock the power of pacing strategies for your team with quick split time collection.

Flats or Spikes is THE Application for Distance Running Teams

Flats or Spikes is a full featured mobile timing system using our Universal Timing System. It’s more than a stopwatch. It’s a real time data collection system with video capture and review shared amongst the team. Anyone can collect data, accurately and easily, saving you hundreds of hours of data entry. 

Running is continual improvement. Data is the key to it.

Running data and split times are critical to improve, plan, strategize, and predict future performance. Flats or Spikes makes data capture simple to help individuals and the team improve then review race analytics with the whole team.


Getting the team to meet is only one part of the challenge!

Create meet and training schedules in season and off season. Sync events to calendars with directions and details. Manage splits, flights, and review data for meets.


Simplify managing everyone on the team.

Quickly build a team and manage people within it. Communicate easily over SMS or email. Manage team line ups and data collection assignments. Keep track of athlete status. Group people to quickly communicate, set line ups, or analyze data.


Ditch Paper.
Save Time.
Train Better.

2-week free trial then $9.99/month or $99.99/year.

Invoices for reimbursement available on request.


Data. Meets. People.


Who We Are


We are technologists that believe in continual improvement as much for our users as ourselves. We started Flats or Spikes to allow people to work together to achieve their goals using science and technology the way it is supposed to be used, as tools that just work but don't get in the way. We believe in the saying that which is measured is managed.


We see a world where athletes, coaches, and anyone who is part of the running family can participate in their own ways to help the team. We want to build the simplest and best data capture technology in running, produce the best science-based insights on human performance for distance running, and create a platform where everyone contributes and everyone succeeds.


The Flats or Spikes platform is a fully scalable production system based on video data capture, athlete tagging, and human performance analytics. We believe in data-driven, science-based insights to allow people to manage the previously unmanageable and to drive continual improvement in both body and mind. Come be a part in measuring and continually improving with the Flats or Spikes family.


Connect with Us

Connect with us, and we can bring data and science to distance running while we all learn together along the way.

Thanks for joining the Flats or Spikes running family!

Contact Us

1902 Fox Drive, Suite 3 Champaign, IL, 61820