Creating Quality of Life

Flats or Spikes is focused on creating continual improvement and quality of life in everything that we do.

Creating Continual Improvement

Flats or Spikes allows you to work as running team like never before. Create groups for data analysis, connect people together to collect.

Creating Continual Improvement and Quality of Life

Just like the runners and coaches we serve, Flats or Spikes is focused on continual improvement. We are all about the experimental method to continually improve. That requires hypotheses, experimentation, data collection, analysis, and synthesis — just so that we can start the process all over again.


Our goal is to create, build, and enhance quality of life for our users and ourselves. Come join us on our journey to become our better selves.

Our Story

We are technologists that believe in continual improvement as much for our users as ourselves. We started Flats or Spikes to allow people to work together to achieve their goals using science and technology the way it is supposed to be used, as tools that just work but don’t get in the way. We believe in the saying that which is measured is managed.

Our Vision

We see a world where athletes, coaches, and anyone who is part of the running family can participate in their own ways to help the team. We want to build the simplest and best data capture technology in running, produce the best science-based insights on human performance for distance running, and create a platform where everyone contributes and everyone succeeds.

Our Technology

The Flats or Spikes platform is a fully scalable production system based on video data capture, athlete tagging, and human performance analytics. We believe in data-driven, science-based insights to allow people to manage the previously unmanageable and to drive continual improvement in both body and mind. Come be a part in measuring and continually improving with the Flats or Spikes family.

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Connect with Us

We launched in time for the 2021 season for us all to work together, find our groove, and improve. Connect with us, and we can bring data and science to distance running while we all learn together along the way.

Thanks for joining the Flats or Spikes running family!